Cookie Policy
Last updated: February 2026
This Cookie Policy explains how Adventure Wales uses cookies and similar technologies when you visit our website. It also explains your choices regarding these technologies.
Manage Your Preferences
Most browsers let you control cookies through their settings. You can block or delete cookies at any time.
Privacy PolicyWhat Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.
How We Use Cookies
We use cookies for several purposes:
- Essential functionality: To make our website work properly
- Performance and analytics: To understand how visitors use our site
- Personalization: To remember your preferences and settings
- Marketing: To deliver relevant advertising and measure campaign effectiveness
Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms.
- Authentication cookies (keep you logged in)
- Security cookies (prevent fraud)
- Session management cookies
- Cookie consent preferences
2. Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve how our website works.
- Google Analytics (page views, traffic sources, user behavior)
- Hotjar (heatmaps, session recordings)
- Performance monitoring (page load times, errors)
- Pages visited and time spent
- Browser and device information
- Geographic location (country/city level)
- Referring websites and search terms
3. Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and region.
- Language preferences
- Region/location selection
- Display preferences (e.g., map vs. list view)
- Recently viewed activities
4. Marketing & Advertising Cookies
These cookies track your online activity to help us deliver more relevant advertising and measure the effectiveness of our marketing campaigns.
- Google Ads (retargeting, conversion tracking)
- Facebook Pixel (ad targeting, campaign measurement)
- LinkedIn Insight Tag
- Third-party advertising networks
Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies. Common third parties include:
- Google Analytics: Website traffic analysis
- Stripe/PayPal: Payment processing
- Google Maps: Location services and mapping
- Social Media Platforms: Sharing buttons and embedded content
Managing Your Cookie Preferences
On Our Website
You can manage your cookie preferences at any time using our cookie settings tool. You can manage cookies through your browser settings.
In Your Browser
Most browsers allow you to control cookies through their settings. You can typically:
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies from specific websites
- Block all cookies entirely
- Delete all cookies when you close your browser
Note: Blocking all cookies may prevent you from using certain features of our website, such as making bookings or saving preferences.
Browser-Specific Instructions
- Chrome: Cookie settings guide
- Firefox: Cookie settings guide
- Safari: Cookie settings guide
- Edge: Cookie settings guide
Opt-Out of Targeted Advertising
You can opt out of personalized advertising from participating companies:
Do Not Track
Some browsers support a "Do Not Track" (DNT) feature. Currently, there is no industry standard for how to respond to DNT signals, so our website does not respond to DNT browser settings.
Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. We'll notify you of significant changes by posting a notice on our website or updating the "Last Updated" date.
Contact Us
If you have questions about our use of cookies, please contact us:
Email: privacy@adventurewales.co.uk
Post:
Data Protection Officer
Adventure Wales
Innovation Centre
Cardiff Bay, CF10 4BZ
Wales, United Kingdom